Indi Young

Indi Young is a user experience professional and co-founder of Adaptive Path.

She is known for her work in user-centered design and research methodologies.

Young developed the concept of mental models as a tool for understanding user behavior and designing more effective products.

Her book "Mental Models" outlines a detailed process for conducting user research and creating visual representations of user needs.

Young's approach emphasizes empathy and understanding the "why" behind user actions.

She has contributed significantly to the field of UX design and continues to influence practitioners through her writing and speaking engagements.