Itamar Gilad

Itamar Gilad is a respected figure in the product management field, known for his expertise in evidence-based product development.

He has been sharing insights on his blog for several years, which formed the basis for his book.

Gilad's approach focuses on connecting product work to strategic goals and creating transparent roadmaps.

His GIST framework, central to the book, emphasizes iterative testing and validation of product ideas.

Gilad's experience spans various industries and company stages, allowing him to provide practical advice for different business settings.

His work aims to help product teams move away from opinion-based decision-making towards data-driven strategies that deliver value to both users and businesses.