James H. Gilmore

James H. Gilmore is an author and business expert known for his work on experience economics and authenticity in business.

He co-authored "Authenticity" with B. Joseph Pine II, following their successful collaboration on "The Experience Economy." Gilmore is recognized as a gifted academic and instructor, bringing complex business concepts to a broader audience.

His writing style is described as dense and challenging, demanding significant attention from readers.

Gilmore's work focuses on how businesses can create authentic experiences for consumers in an increasingly experience-driven economy.

He is noted for introducing innovative concepts and frameworks, such as the fake-real matrix, to help companies navigate the demands of modern consumers.