Jennifer Aaker

  • Dr. Jennifer Aaker is a distinguished professor at Stanford Graduate School of Business, specializing in the impact of purpose and meaning on individual choices and how technology can positively affect well-being and company growth.

  • Her research has been widely published in scientific journals and featured in major media outlets.

  • Aaker has received numerous accolades, including the Distinguished Scientific Achievement Award and MBA Professor of the Year.

  • Her expertise in psychology and humor led her to co-author "Humor, Seriously," which explores the power of levity in professional and personal settings.

  • Aaker's work combines academic rigor with practical applications for business and individual growth.

Books by Jennifer Aaker