Jim Taylor
Born in 1947
Jim Taylor is an author with multiple entries in the Goodreads database, indicating he has written multiple books.
The specific Jim Taylor who authored "The New Elite" appears to be a marketing expert focusing on wealthy consumers and their behaviors.
The book explores the characteristics, spending habits, and mindsets of the "new elite" – primarily entrepreneurs over 40 who represent the top 1% of wealth holders.
Taylor's work aims to provide insights for marketers and businesses targeting affluent customers, offering a statistical approach to studying American wealth similar to "The Millionaire Next Door.".
