Jody Raynsford

Jody Raynsford is the author of "How to Start a Cult," a book that explores the principles of building a devoted following.

As the leader of a running cult mentioned in the book, Raynsford demonstrates practical knowledge of cult dynamics.

His writing style appears to be engaging and persuasive, as evidenced by the positive reader response.

Raynsford's background likely includes experience in marketing, community building, and leadership.

His approach combines business strategies with psychological insights to create strong, loyal communities.

The author's success in applying these principles to his own running group suggests a deep understanding of human behavior and group dynamics.