John Hegarty

  • John Hegarty is a renowned figure in the advertising industry, known for his creative expertise and innovative approach.

  • He co-founded the agency BBH (Bartle Bogle Hegarty) in 1982, which became one of the most successful and influential agencies globally.

  • Hegarty's career spans several decades, during which he worked on iconic campaigns for brands like Levi's and Audi.

  • His contributions to advertising have earned him numerous accolades and a knighthood.

  • Hegarty is recognized for his emphasis on creativity, brand building, and maintaining principles in advertising.

  • His experience and insights make him a respected voice in the industry, often sought after for his perspective on advertising's past, present, and future.

Books by John Hegarty