John McMahon

John McMahon is a renowned figure in the software sales industry with over three decades of experience.

He is credited with pioneering a sales process that has become an industry standard.

McMahon has served as Chief Revenue Officer (CRO) for five different companies in the B2B tech space, demonstrating his expertise in driving revenue growth.

His approach to sales leadership emphasizes the importance of mastering fundamentals, implementing structured methodologies like MEDDPICC, and developing strong coaching skills.

McMahon's experience spans from hands-on sales roles to high-level leadership positions, giving him a comprehensive understanding of the sales ecosystem in the software and SaaS industries.