Jürgen Salenbacher

Jürgen Salenbacher is the author of "Creative Personal Branding." He is a specialist in design and appears to have experience in the creative industry.

Salenbacher works as a life coach, which is mentioned in the book and criticized by some readers as self-promotion.

His writing style is described as inspiring by some, while others find it poorly edited and difficult to follow.

The author's background in German is evident in his writing, leading to some criticism of the English used in the book.

Salenbacher's approach combines insights on creativity, personal development, and business strategies, drawing from his experience in design and coaching.