Kenneth L. Fisher

Ken Fisher is an American investment analyst, author, and founder of Fisher Investments.

He has written numerous books on investing and finance, including the well-received "Markets Never Forget (But People Do)." Kenneth Lawrence Fisher is known for his contrarian views and emphasis on using historical data to inform investment decisions.

As a long-time columnist for Forbes, Fisher has developed a reputation for clear, thought-provoking analysis of financial markets.

His work often focuses on debunking common investment myths and encouraging readers to take a more rational, evidence-based approach to investing.