Kenneth Roman

  • Kenneth Roman is a former chairman and CEO of Ogilvy & Mather Worldwide, a leading advertising agency.

  • He co-authored Writing That Works with Joel Raphaelson, drawing on their extensive experience in corporate communications.

  • Roman's background in advertising and business leadership informed the book's practical approach to effective writing.

  • He has also written other books on business and advertising, including "The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising." Roman's work emphasizes clear, persuasive communication as a crucial skill in the business world, reflecting his expertise in marketing and corporate strategy.

Books by Kenneth Roman

Writing That Works Summary
Writing That Works
by Kenneth Roman • 1981 • 193 pages
3.72
1.3K ratings
Writing
Business
Self Help