Kevin Lane Keller
Born in 1956
faculty.tuck.dartmouth.edu
Kevin Lane Keller is a renowned expert in brand management, focusing on improving marketing strategies through consumer behavior insights.
He has authored the influential book "Strategic Brand Management" and serves as a consultant to major global brands.
Keller's research and teachings have significantly impacted the field of branding.
He is known for his work on brand equity, brand positioning, and portfolio management.
As an educator, Keller teaches Strategic Brand Management as an elective course.
His expertise has made him a sought-after advisor for marketers seeking to enhance their brand strategies and performance.
