Kristina Halvorson

Kristina Halvorson is a renowned expert in content strategy and digital communications.

As the CEO of Brain Traffic, a content strategy consultancy, she has worked with numerous organizations to improve their online presence.

Kristina Halvorson is recognized for her influential role in establishing content strategy as a distinct discipline within the digital marketing and user experience fields.

She frequently speaks at industry conferences and has written extensively on content strategy topics.

Her book, Content Strategy for the Web, is considered a seminal work in the field, helping to define and popularize content strategy practices.

Halvorson's approach emphasizes the importance of aligning content with business goals and user needs.