Laura Ries

Laura Ries is a marketing strategist and author known for her work in brand positioning and visual marketing.

She is the daughter of Al Ries, a renowned marketer who co-developed the concept of positioning in marketing.

Laura Ries has built upon her father's work, focusing on the visual aspects of branding.

Her approach emphasizes the importance of creating a strong visual identity for brands, which she terms the "visual hammer." Ries has written several books on marketing and branding, and is recognized for her expertise in these fields.

She often uses real-world examples and case studies to illustrate her marketing principles.