Leonard L. Berry

Leonard L. Berry is a distinguished figure in service marketing and management.

As a professor of marketing at Texas A&M University, he has made significant contributions to the field through his research and publications.

Berry's work focuses on service quality, customer satisfaction, and the strategic aspects of service businesses.

He has authored numerous books and articles on these topics, earning recognition as a leading authority in service marketing.

Berry's expertise extends beyond academia, as he has consulted for major corporations and received several awards for his contributions to marketing theory and practice.

His research-based approach and practical insights have influenced both scholarly and business communities.