Lorraine Hudson Marchand

Lorraine Hudson Marchand is an experienced practitioner in the field of innovation and product development.

She has guided Fortune 500 companies and startups in developing and launching new ideas.

Marchand's expertise lies in helping organizations transform through innovation.

Her book, The Innovation Mindset, draws on her extensive experience to provide practical guidance for entrepreneurs and executives.

She emphasizes the importance of identifying key challenges, developing sound business models, and understanding customer needs.

Marchand's approach combines realism with creativity, encouraging innovators to be both dreamers and pragmatists in their pursuit of successful product launches.