Marcus Collins

  • Marcus Collins is a marketing strategist, professor, and author known for his expertise in leveraging culture for brand success.

  • He serves as the head of strategy at Wieden+Kennedy and teaches marketing at the University of Michigan.

  • Collins has worked with high-profile clients like Apple, Nike, and the NBA's Brooklyn Nets, creating impactful marketing campaigns.

  • His background combines academic knowledge with practical industry experience, allowing him to provide unique insights into the intersection of culture, marketing, and consumer behavior.

  • Collins' work focuses on understanding and harnessing the power of cultural movements to drive brand engagement and societal change.

Books by Marcus Collins