Mark Tungate
Business
Mark Tungate is a British writer based in Paris, France.
He has authored several books on media, fashion, advertising, and marketing.
His works include "Media Monoliths: How Media Brands Thrive and Survive" (2004), "Fashion Brands: Branding Style From Armani to Zara" (2005, Second Edition 2008), "Adland: A Global History of Advertising" (2007), and "Branded Male: Marketing to Men" (2008).
Tungate's "Adland" was recognized as one of the best business books of 2007 by Library Journal.
He also collaborated with Diesel S.p.A. founder Renzo Rosso on the book "Fifty" (2006), which explores Rosso's life and the Diesel brand.
Tungate's work focuses on branding, marketing, and the cultural impact of various industries.
