Matt Wallaert

Matt Wallaert is a behavioral scientist and author known for his work in applying psychological principles to product design and behavior change.

He has experience working with major tech companies, including Microsoft, where he contributed to the development of Bing.

Wallaert's writing style is described as conversational and engaging, often incorporating personal anecdotes and humor.

He emphasizes the importance of ethical considerations in product development and behavior change strategies.

Wallaert's approach combines academic knowledge with practical industry experience, making complex concepts accessible to a wide audience.