Matthew Capala

Matthew Capala is an author and educator known for his work in search engine optimization (SEO) and digital marketing.

He wrote "SEO Like I'm 5," which is used as a textbook at New York University.

Capala's approach focuses on simplifying complex SEO concepts for beginners and entrepreneurs.

His writing style aims to make the subject engaging and understandable without being condescending.

As an educator, he likely draws from his teaching experience to create content that is both informative and accessible to a wide audience.