Michael Bosworth

Michael Bosworth is a renowned sales expert and author.

He has written several influential books on sales strategies, including "Solution Selling" and "Customer-Centric Selling." Michael Bosworth is known for his innovative approaches to sales techniques, focusing on understanding customer needs and building relationships.

In "What Great Salespeople Do," he shifts his focus to the power of storytelling and emotional connections in sales.

Bosworth's work has significantly impacted the field of sales training and methodology.

He is recognized for his ability to adapt and refine his strategies based on real-world experiences and feedback from sales professionals.