Michael C. Finke

Michael C. Finke is a professor and expert in personal finance.

He teaches at Texas Tech University and has extensive knowledge in financial planning, retirement, and behavioral economics.

Finke's approach emphasizes the importance of understanding one's financial brain and managing emotions when making financial decisions.

He advocates for the life cycle theory in financial planning, which aims to balance spending and saving throughout one's lifetime.

Finke's work focuses on practical, accessible financial advice for the general public, particularly those in the upper middle class.

His teaching style is described as clear, consistent, and engaging, making complex financial concepts understandable for a wide audience.