Michael Lewrick

Michael Lewrick is an author and expert in design thinking and innovation.

He co-authored The Design Thinking Playbook , which aims to provide a comprehensive guide to design thinking tools and methodologies.

Lewrick's approach combines design thinking with systems thinking and strategic foresight, focusing on practical application in business contexts.

His work emphasizes the importance of adapting design thinking principles to digital transformation and ecosystem design.

Lewrick collaborates with numerous experts in the field, as evidenced by the book's multiple contributors.

His writing style is visual and example-driven, attempting to make complex concepts accessible to a wide audience.

Lewrick's expertise lies in helping organizations implement design thinking to drive innovation and solve complex problems.