Miles Young

  • Miles Young is a prominent figure in the advertising industry, known for his work at Ogilvy & Mather, one of the world's largest advertising agencies.

  • He wrote "Ogilvy on Advertising in the Digital Age" as a follow-up to David Ogilvy's classic work.

  • Young's book aims to bridge traditional advertising principles with the digital era, drawing on his extensive experience in the field.

  • His writing style is described as flowery and sometimes challenging, but he provides insights into how Ogilvy's agency has adapted to the digital landscape.

  • Young's expertise spans various subjects within advertising, and he offers case studies and predictions about the industry's future.

Books by Miles Young