Nancy Harhut

Nancy Harhut is an experienced marketing professional and author specializing in the application of behavioral science to marketing strategies.

Her work focuses on leveraging psychological principles to influence consumer behavior and drive customer action.

Harhut has extensive experience in the financial services and insurance industries, which is reflected in her book's examples and case studies.

She is known for her ability to translate complex behavioral science concepts into practical marketing techniques.

Harhut's expertise is evidenced by her real-world successes in implementing these strategies, which she shares throughout her book.