Nicholas A.C. Read
Dr. Stephen J. Bistritz is an accomplished author and expert in the field of sales and executive-level selling.
With extensive experience in both academia and the corporate world, he has conducted research on C-suite executives' buying behaviors and preferences.
Bistritz's work focuses on helping sales professionals develop effective strategies for engaging with high-level decision-makers.
His collaboration with Nicholas A.C. Read on "Selling to the C-Suite" combines rigorous research with practical insights, drawing from surveys of senior executives and real-world sales experiences.
Bistritz's expertise in this area has made him a respected voice in the sales industry, particularly for those targeting executive-level clients.