Nir Eyal

Nir Eyal is a bestselling author known for his books on technology and behavior.

His works include "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life," both of which were nominated for Goodreads Choice Awards.

Eyal has taught at prestigious institutions like Stanford Graduate School of Business and Hasso Plattner Institute of Design.

His writing on technology, psychology, and business appears in prominent publications such as Harvard Business Review and The Atlantic.

Eyal regularly shares insights on his blog, NirAndFar.com, contributing to discussions on product design, user engagement, and the intersection of technology and human behavior.