Paul Feldwick

  • Paul Feldwick is a respected figure in the advertising industry with decades of experience.

  • He has worked as a strategist and planner for major agencies, developing expertise in brand strategy and communication effectiveness.

  • Feldwick is known for his critical thinking and ability to challenge industry norms.

  • He has written extensively on advertising theory and practice, with "The Anatomy of Humbug" being his most well-known work.

  • Feldwick's approach combines historical analysis with practical insights, making him a valued voice in advertising circles.

  • He is recognized for his ability to synthesize complex ideas and present them in an accessible manner.

Books by Paul Feldwick