Paul Greenberg

Paul Greenberg is a renowned expert in the field of customer relationship management (CRM).

He is the author of "CRM at the Speed of Light," a book widely considered the "bible" of CRM. Greenberg's approach to CRM is characterized by a logical yet emotionally invested perspective, combining deep technical knowledge with an understanding of human relationships.

He has written multiple editions of his book, updating it to reflect the evolving landscape of CRM and social media.

Greenberg is also known for his contributions to the CRM industry beyond his writing, including speaking engagements and consulting work.

His expertise is respected by professionals in both the private and public sectors, and he has gained a reputation for providing practical, actionable insights into customer engagement strategies.