Peter Fader

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School, University of Pennsylvania.

His expertise lies in analyzing behavioral data to understand and predict customer purchasing patterns.

Fader works with various industries, applying his research to customer relationship management and sales forecasting.

He co-founded Zodiac, a predictive analytics firm sold to Nike in 2018, and currently runs Theta Equity Partners.

Fader has authored books on customer centricity and is recognized as a marketing technology trailblazer.

His work has been featured in major media outlets, and he is the only academic named among Advertising Age's "25 Marketing Technology Trailblazers" in 2017.