Peter McGraw

petermcgraw.org @petermcgraw
Business Self Help
  • Dr. Peter McGraw is a behavioral economist and business school professor at the University of Colorado, Boulder.

  • He is a global expert on the scientific study of humor and founded the Humor Research Lab.

  • McGraw co-authored "The Humor Code: A Global Search for What Makes Things Funny" and has written extensively on humor and marketing.

  • His research has been covered by major media outlets, and he teaches graduate courses in behavioral economics and marketing.

  • McGraw has spoken at Fortune 500 companies and universities worldwide.

  • He also hosts a podcast on single life and is working on a book about building a remarkable solo life.

Books by Peter McGraw