Pia Silva

Pia Silva is a brand expert and entrepreneur who wrote "Badass Your Brand" to help small business owners and freelancers improve their branding and profitability.

She draws from her experience running a design agency to provide practical advice on creating a unique brand identity and developing high-value service packages.

Silva's approach emphasizes focusing on a specific niche and turning away clients who don't fit, which she believes leads to stronger brand recognition and increased profits.

Her writing style is described as approachable and humorous, making complex business concepts easy to understand and implement.