Radha Chadha

Radha Chadha is an author and expert on luxury brand marketing in Asia.

Her book, The Cult of the Luxury Brand, explores the rise of luxury consumption across various Asian countries.

Chadha's work is based on extensive research, including personal interviews with buyers and sellers, as well as store visits.

She analyzes the psychological and societal factors driving luxury purchases in different Asian markets, linking consumption patterns to stages of economic development.

Chadha's writing style is described as fluent and engaging, making complex market dynamics accessible to readers.

Her insights have been valuable for marketing professionals and those interested in Asian consumer behavior, though some critics argue her approach lacks rigorous academic backing.