Rand Fishkin

Rand Fishkin is the founder and former CEO of Moz, a leading SEO company.

He is known for his transparency and willingness to share both successes and failures in building his business.

Fishkin is respected in the tech and marketing communities for his insights and honesty.

He has a strong online presence, including popular content like Whiteboard Friday videos.

After leaving Moz, Fishkin started a new venture called SparkToro.

He is recognized for his advocacy of ethical business practices and his critiques of certain aspects of startup culture.

Fishkin's writing style is described as candid, personal, and accessible, making complex business topics relatable to a wide audience.