Richard Shotton

Business Psychology
  • Richard Shotton is a behavioral scientist and marketing expert known for his work in applying psychological insights to advertising.

  • He has extensive experience in the advertising industry, having worked with various agencies and brands.

  • Shotton's expertise lies in understanding consumer behavior and decision-making processes.

  • His writing style is praised for being clear, engaging, and practical, making complex psychological concepts accessible to a wider audience.

  • Shotton conducts his own experiments and research to support his findings, adding credibility to his work.

  • He is recognized for bridging the gap between academic behavioral science and real-world marketing applications.

Books by Richard Shotton