Rick Cesari

Rick Cesari is an expert in direct response marketing and brand building.

He has played a crucial role in creating and marketing several successful products through infomercials and direct response campaigns.

Cesari's expertise lies in developing effective marketing strategies that turn products into household names.

His work includes collaborations with well-known figures like George Foreman and Billy Mays, and he has been instrumental in the success of products such as the George Foreman Grill and OxiClean.

Cesari's approach combines storytelling, charismatic pitchmen, and strategic media buying to create impactful marketing campaigns that resonate with consumers.