Rita McGrath

Rita McGrath is a renowned business strategist and professor at Columbia Business School.

Rita Gunther McGrath is recognized as one of the world's top experts on strategy and innovation.

She has authored several influential books, including "The End of Competitive Advantage" and "Discovery-Driven Growth." McGrath's work focuses on helping organizations navigate rapidly changing business environments and identify new opportunities for growth.

She is known for her practical approach to strategy, emphasizing the importance of adaptability and continuous innovation.

McGrath is a frequent speaker at global conferences and has consulted for numerous Fortune 500 companies.

Her research and insights have been featured in leading publications such as Harvard Business Review and The Wall Street Journal.