Robert B. Cialdini

Dr. Robert B. Cialdini is a renowned expert in persuasion, compliance, and negotiation.

His book "Influence" has sold over 2 million copies worldwide and been translated into 25 languages.

Cialdini is the most cited living social psychologist in the field of influence.

He earned his Ph.D. from the University of North Carolina and has held visiting scholar positions at prestigious universities.

Currently, he is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.

Cialdini is also President of INFLUENCE AT WORK, a consulting organization based on his Six Principles of Influence.

His research and writing have significantly contributed to understanding the science of persuasion in business and everyday life.