Robert E Quinn

Robert E Quinn is an author and academic known for his work on organizational behavior and leadership.

He has written extensively on topics related to purpose-driven business and personal development.

Quinn's research focuses on positive organizational scholarship and how individuals and companies can align their actions with a higher purpose.

He is likely a professor or researcher at a university, given that the book was assigned as part of a PhD program orientation.

Quinn's work appears to blend theoretical concepts with practical applications, aiming to inspire readers to cultivate a more purposeful approach to business and life.

His ideas, while inspiring to some, have faced criticism for lacking concrete financial evidence of their effectiveness in the business world.