Robert Skrob

Robert Skrob is an author and consultant specializing in subscription-based businesses and member retention strategies.

Robert Skrob wrote "Retention Point" during a long international flight, which he frequently mentions throughout the book.

His writing style is described as straightforward and easy to understand, though some readers find it overly promotional.

Skrob draws on his experience working with various companies, including The Agora, to provide insights and case studies.

He emphasizes the importance of focusing on member retention rather than acquisition and offers strategies for improving long-term customer relationships in subscription-based models.