Rory Sutherland

Rory Sutherland is a prominent figure in advertising and behavioral science.

As vice-chairman of Ogilvy UK and co-founder of its Behavioural Science Practice, he brings extensive industry experience to his work.

Sutherland is known for his TED talks, which have garnered millions of views, and his contributions to various media outlets, including The Spectator's Wiki Man column and Radio 4 series.

His expertise in marketing and consumer behavior has led to his involvement with the Evolution Institute and the Institute of Practitioners in Advertising.

Sutherland's book, Alchemy, explores unconventional ideas in marketing and decision-making, drawing on his years of experience in the field.