Scott Rick

Scott Rick is a marketing professor at the University of Michigan's Ross School of Business, specializing in consumer behavior and decision-making.

He holds a PhD from Carnegie Mellon University and completed postdoctoral work at The Wharton School.

Rick's interdisciplinary research spans marketing, psychology, economics, and neuroscience, earning him awards and extensive media coverage.

His work has been featured in prestigious publications and media outlets, including The New York Times, The Wall Street Journal, and Harvard Business Review.

Rick's expertise in financial psychology and consumer behavior forms the foundation for his book, which applies academic insights to real-world relationship dynamics involving money.