Sheena Iyengar

Sheena Iyengar is a renowned expert on choice and decision-making.

As the S.T. Lee Professor of Business at Columbia University, she holds degrees from Wharton and Stanford.

Iyengar's work is frequently cited in major publications, and she received the Presidential Early Career Award.

In "The Art of Choosing," she explores various aspects of choice, including its power, how people make decisions, and the relationship between choices and identity.

The book examines the challenges of decision-making in a world of unlimited options and questions whether we should sometimes let others choose for us.

Iyengar's research and insights have made her a leading voice in the field of choice theory.