Shlomo Benartzi

Shlomo Benartzi is a behavioral economist and author known for his work on decision-making in digital environments.

He has collaborated with prominent figures in behavioral economics, including Richard Thaler and Daniel Kahneman.

Benartzi's research focuses on how people interact with screens and make choices online.

He has applied his insights to various projects, including improving the user experience of healthcare.gov.

Benartzi is also a consultant and has founded a company specializing in behavioral economics.

His work combines academic research with practical applications, aiming to enhance user experiences and decision-making in the digital age.