Thales S. Teixeira

Thales S. Teixeira is a Harvard professor and business expert known for his work on digital disruption and customer behavior.

His research focuses on how companies can innovate by understanding and leveraging changes in consumer preferences.

Teixeira has spent years studying successful startups and established companies to develop his theories on customer value chains and business model innovation.

He challenges conventional wisdom about technological disruption, arguing that customer-centric approaches are more critical for success.

Teixeira's work is respected in both academic and business circles, with his ideas influencing strategies in various industries.