Thales S Teixeira

Thales S. Teixeira is the author of "Unlocking the customer value chain." As a professor of marketing, he brings expertise in digital transformation and customer-centric business strategies.

Teixeira's approach focuses on understanding how technology impacts business models and customer perceptions of value.

He emphasizes the importance of adapting to changing customer behaviors and reorganizing business activities to meet evolving needs.

Teixeira's work likely draws from his academic background and research in marketing, providing a blend of theoretical knowledge and practical insights for businesses navigating the digital landscape.

His book reflects his understanding of market disruption and strategies for maintaining business relevance in a technology-driven world.