Tom Kelley

Thomas Kelley is the general manager of IDEO, a renowned industrial product design firm based in Palo Alto, California.

He oversees the marketing operations of the company, which was founded by his brother, David Kelley, in 1977.

IDEO has a reputation for innovative designs, with one of its earliest and most notable projects being the design of the first mouse for Apple Computers, commissioned by Steve Jobs.

Thomas Kelley's role at IDEO involves promoting the company's design philosophy and methodologies, which have been influential in the field of product design and innovation.

His book draws on his experiences and insights gained from working at this cutting-edge firm.