William Lidwell

William Lidwell is a design researcher, author, and educator known for his work in design principles and human-computer interaction.

He has authored or co-authored several books on design, with Universal Principles of Design being his most well-known publication.

Lidwell's expertise spans across various design disciplines, including graphic design, industrial design, and user experience.

He has taught design at the University of Houston and has been involved in numerous design projects and consultations.

Lidwell's approach to design emphasizes the importance of understanding human psychology and behavior, which is reflected in his writing and teachings.

His work has influenced designers and professionals across multiple industries, making him a respected figure in the field of design education and research.