Wolfgang Schaefer

Wolfgang Schaefer is a branding expert and co-author of Rethinking Prestige Branding.

With extensive experience in the field, Schaefer has worked with numerous global brands to develop effective marketing strategies.

His insights into luxury branding and consumer behavior are based on years of research and practical application.

Schaefer's writing style combines academic knowledge with real-world examples, making complex concepts accessible to readers.

His collaboration with co-author JP Kuehlwein brings together their collective expertise in brand management and marketing.

Schaefer's work has contributed significantly to the understanding of modern prestige branding and its impact on consumer preferences.