Yoram Jerry Wind

Yoram (Jerry) Wind is a renowned marketing expert and The Lauder Professor Emeritus of Marketing at Wharton.

He is internationally recognized for his pioneering research in organizational buying behavior, market segmentation, and marketing strategy.

Wind has authored numerous books and research papers, receiving major marketing awards for his contributions.

He has held leadership positions at Wharton, including founding the Executive MBA Program and leading curriculum reinvention.

Wind's current research focuses on creativity, innovation, and the future of marketing.

He actively consults with major firms and serves on various boards, including the Philadelphia Museum of Art.